There's a difference between a 'yes'-man who is complicite to do what others others tell them to do, and then there's an individual who is eager to be involved. Who wants to colloborate. Who wants to create a solution and manage it's arrival! That's where M can be of help - hands on, dedicated and direct.
As our respective [social] influence and experiences grow beyond our immediate (social) circles, I have seen the benefit of working together, toward a common goal, and acheiving a measurable difference. And the benefits that I have witnessed, from open rates are fantastic. And best of all, measurable!